With no doubts, Google Adwords is the most popular marketing platform on the web. The program is one of the primary sources of companies revenue and powers more than 40% websites to build it for themselves.
With a variety of contextual advertisement programs including search ads, video ads, display advertisement, native advertisement and text ads; Google AdWords is a really powerful tool for every business owner.
You will be provided with a handful of various tools and a dedicated manager from the company which will ensure your success in the game. One of the most popular marketing research application "KeyWord Planner" is a part of Google Adwords project.
Further, you can set your goals, integrate it with google analytics to measure performance and customize every part of the campaign to get the highest ROI.