A platform owned by Facebook, Instagram can be a useful tool for businesses whose potential customers like to see visuals. For example, Food businesses, Travel businesses, Hotels, Unique products can take benefits of Instagram as people already look for the same on it.
Instagram provides 60 sec video posting and image posting with manual filters to enhance quality. It has been come out in the survey that video engagement is 300% higher than texts which show the usefulness of Instagram for businesses.
Instagram advertisement can be run from your facebook advertisement manager with the same settings. Instagram can be a highly effective way (proven) for most of the businesses which are looking to promote their brands with short videos and images.