Open data platform for Google market research
Google Trends is an open data platform to analyze what's trending (and what isn't) over the world. This tool helps business owners to visualize and analyze various data like search queries and topics trending in various parts of the world.
For example, Google trends data shows how many people are interested in your company (if it's large enough) or what kind of searches people are using and how this trend has varied in the past years (or months).
This information can be widely used to understand your targeted audience, interests of people in a specific region and to make a great business strategy.